Traininglobe

Everyone knows email marketing is important, but there are a few who can leverage this tool effectively to scale their business amidst the stiff market competition. Email marketing , as the name suggests, is a marketing process that involves businesses sharing informational and advertisement emails to their target audiences. This process is crucial for building relationships with customers (current and past), prospects, and leads. Email marketing gives brands a chance to communicate with their patrons directly by landing in their inboxes! Your patrons just have to open the mail and read the message inside, at a time they feel suitable. Surveys suggest that eCommerce businesses use emails to inform or alert their customers about things—information about a new service, update about changed-service prices, or simply wish their customers on their birthdays. It makes patrons believe that a brand cares about their customers. This is a big reason why marketers and advertisers push ...

With almost half of marketing budgets spent on the content, a large chunk of marketers’ population prefers to tie content marketing into wider business goals.   In older times, marketing suffered due to poor marketing strategies and a lack of distinct knowledge about data. But newer times have brought a clearer understanding and strategies that translate results. So, where exactly does content fit into all this? Content plays a crucial part in digital marketing. It comes in many forms and can be used differently—Websites, SEO, Email Marketing, Video, Organic Social, PPC, Paid Social, Digital PR, Interactive Content, and much more. What is Content Marketing? It is a strategic marketing approach that creates and distributes relevant and informative content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable consumer action through content copies. Why Content Marketing is important? Because it is nothing but storytellin...