PPC stands for Pay-Per-Click . It is an online advertising model that involves advertisers paying incentives to google, every time a user clicks on one of their ads. In simplest terms, it is used to market a business. What is pay-per-click advertising? Ever found random advertisements blinking and popping alongside your search results? If your answer is yes, then you know what a PPC looks like. The Pay-per-click advertising allows users to buy visits on their sites, rather than earning those visits organically. Subsequently, it allows users to find the service or product provider that they might be looking for. There are about eight types of paid advertising to enhance businesses. • Search ads • Display ads • Social ads • Remarketing ads • Google shopping • Local service ads • Gmail sponsored promotions • Instream ads However, paid search ads are the most used ads to boost a business. A search ad can be anything that a user looks out on the search engines like
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