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3 Important SEO Tips for Everyone

Everyone knows that search engine optimization (SEO) is used for the social promotion of a website. SEO is crucial as the users trust search engines. Therefore, securing a top place in the search engines—like Google—is a bonus! A top position increases a website's trust in its audience. Not just Google, lately YouTube has raised to be the second most popular search engine across the globe. The same goes for Apple Podcasts, Facebook, Twitter and so on. The importance of search engines has remained the same, it's just the targets are different now. Smart and consistent SEO practice is the need of the hour, which is why it is important to hone your SEO skills. Below are the three most simple but effective tips to improve your SEO practice. These tips are the key for a brand can use to escalate its trustworthiness among its audience and deliver reliable outcomes into the future. #1: Listen to your audience Understanding the language that your ideal audience uses is v
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AngularJS: An Overview

The dynamic web application is the need of the hour. The primary reason behind this is to provide an exceptional user experience to users. It allows brands to mark a unique presence in the industry, build trust with their customers, and create a loyal customer group. Lately, there has been a rise in the number of AngularJS training institutes in the country, owing to the rising number of aspirants. Web developers are looking to get a strong hand in this open-source web application framework to build the business-driving dynamic web applications. Typically, a dynamic web application generates data/web pages in real-time. This means, when a user requests for certain data, it triggers a response from the server end. This response then reaches to the user end. AngularJS framework is used to create large-scale, high-performance, and easy-to-maintain web applications—which is open source, completely free, and is used by thousands of developers to create dynamic web applications. Wh

Land into your customer’s inbox, grow business!

Everyone knows email marketing is important, but there are a few who can leverage this tool effectively to scale their business amidst the stiff market competition. Email marketing , as the name suggests, is a marketing process that involves businesses sharing informational and advertisement emails to their target audiences. This process is crucial for building relationships with customers (current and past), prospects, and leads. Email marketing gives brands a chance to communicate with their patrons directly by landing in their inboxes! Your patrons just have to open the mail and read the message inside, at a time they feel suitable. Surveys suggest that eCommerce businesses use emails to inform or alert their customers about things—information about a new service, update about changed-service prices, or simply wish their customers on their birthdays. It makes patrons believe that a brand cares about their customers. This is a big reason why marketers and advertisers push

The What, Why, and How of Content Marketing!

With almost half of marketing budgets spent on the content, a large chunk of marketers’ population prefers to tie content marketing into wider business goals.   In older times, marketing suffered due to poor marketing strategies and a lack of distinct knowledge about data. But newer times have brought a clearer understanding and strategies that translate results. So, where exactly does content fit into all this? Content plays a crucial part in digital marketing. It comes in many forms and can be used differently—Websites, SEO, Email Marketing, Video, Organic Social, PPC, Paid Social, Digital PR, Interactive Content, and much more. What is Content Marketing? It is a strategic marketing approach that creates and distributes relevant and informative content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable consumer action through content copies. Why Content Marketing is important? Because it is nothing but storytelling. A

Career in Digital Marketing

The scope of digital marketing is enormous and demand for specialist digital marketers with expertise in their domain is just unimaginable. If you are a digital marketer then there’s a job for you in almost every industry. The digital marketing industry has many streams, like graphic designing, SEO SMO, SMM, PPC, SEM, website development on different technologies UI and UX developers and every organization which wants to have a digital footprint needs a team in all the mentioned departments as none can be ignored. The usual annual salary package for freshers ranges between 3lac INR. to 5Lac INR. depending upon the skills and certification, from where you have done your certification from and of course, the organization itself. Basically, it’s all up to the quality of education offered by the digital marketing institute and its reputation. Traininglobe is one such digital marketing training institute in Noida , this institute focuses on all the needs of the stude

Learn the basics of PPC

PPC stands for Pay-Per-Click . It is an online advertising model that involves advertisers paying incentives to google, every time a user clicks on one of their ads. In simplest terms, it is used to market a business. What is pay-per-click advertising? Ever found random advertisements blinking and popping alongside your search results? If your answer is yes, then you know what a PPC looks like. The Pay-per-click advertising allows users to buy visits on their sites, rather than earning those visits organically. Subsequently, it allows users to find the service or product provider that they might be looking for. There are about eight types of paid advertising to enhance businesses. • Search ads • Display ads • Social ads • Remarketing ads • Google shopping • Local service ads • Gmail sponsored promotions • Instream ads However, paid search ads are the most used ads to boost a business. A search ad can be anything that a user looks out on the search engines like