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Learn the basics of PPC

PPC stands for Pay-Per-Click. It is an online advertising model that involves advertisers paying incentives to google, every time a user clicks on one of their ads. In simplest terms, it is used to market a business.

What is pay-per-click advertising?
Ever found random advertisements blinking and popping alongside your search results? If your answer is yes, then you know what a PPC looks like. The Pay-per-click advertising allows users to buy visits on their sites, rather than earning those visits organically. Subsequently, it allows users to find the service or product provider that they might be looking for. There are about eight types of paid advertising to enhance businesses.

 • Search ads
• Display ads
• Social ads
• Remarketing ads
• Google shopping
• Local service ads
• Gmail sponsored promotions
• Instream ads

 However, paid search ads are the most used ads to boost a business.
A search ad can be anything that a user looks out on the search engines like Google or Bing. It might be a shopping search, commercial search, or a software search. These searches generate pay-per-click ads. How does PPC advertising works? It goes the same for all. Advertisers pay a trivial fee to the search engine when a user clicks on their ads. However, the fee is very less in front of what the brand earns from user-visits. Let's just say if an advertiser pays $4 for a click, the click leads to a $400 sale. This is a sizeable profit, right? Running a successful PPC campaign
There are various factors that help an ad to appear on the search engine results page (SERPs), merely paying more doesn’t ensure an ad to appear on top of its competitor ads. Search engines like Google evaluate the relevancy of the ad, the text used on it, and user experience to determine its ranking on SERPs. The biggest challenge an SEO expert or a digital marketer face is to staying abreast of developments in Google AdWords and more. It takes a lot to keep up with these developments as it happens rapidly. This is where good PHP training and learning come into the picture—allowing professionals to successfully grow their business.
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