The What, Why, and How of Content Marketing!

With almost half of marketing budgets spent on the content, a large chunk of marketers’ population prefers to tie content marketing into wider business goals.

 

In older times, marketing suffered due to poor marketing strategies and a lack of distinct knowledge about data. But newer times have brought a clearer understanding and strategies that translate results. So, where exactly does content fit into all this?

Content plays a crucial part in digital marketing. It comes in many forms and can be used differently—Websites, SEO, Email Marketing, Video, Organic Social, PPC, Paid Social, Digital PR, Interactive Content, and much more.

What is Content Marketing?

It is a strategic marketing approach that creates and distributes relevant and informative content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable consumer action through content copies.

Why Content Marketing is important?

Because it is nothing but storytelling. As social animals, we have always been fascinated by compelling stories. It is natural for us to get attracted to someone who tells great stories. What worked yesterday—in traditional banners—won't necessarily work today! However, with the advent of social media have arrived tons of opportunities to deliver content with different marketing channels.

Good marketers and advertisers aim to create unique content that can potentially encourage customers to purchase their products and services, stay loyal to their brands.

However, the major challenge is to gain attraction in noise. With so much information and products around them, consumers get confused. This is where unique content and marketing comes into the picture.

How can we use content marketing as an effective marketing strategy?

Strategizing content marketing can be tough, however, with meticulous planning; the same can be used to gain unmatched profit for a business. The following are the steps that marketing experts recommend considering while starting with a content marketing strategy.

  1. Set Goals: This is the most fundamental step in the process of content creation. It includes clearly defining the measurable goals of what a brand wants to accomplish with content marketing.

 2. Defining audience: The next step is to find out about your audiences and their purchasing behavior. The consumer interest plays a big role in the game—it is important to know what they read, watch, attend, and listen to.

 3. Create a content plan: This step includes assessing and leveraging collected materials, reviewing competitors, determining manpower, and creating a content calendar.

 4. Define tactics and develop content: Optimizing your content is important from an SEO perspective. The optimized content is then strategically posted on various social media platforms.

     1. Test and analysis: Keeping track of the result is important. It is advisable to always track and review analytics to measure the response from the audience. Based on the findings, the content can be revised.

     2. Refine and repeat: Try A/B testing to create different samples of the same content. The sample that gets the maximum response should be the content you should go with.

Care to learn more about content marketing? Then it is time for you to visit Traininglobe—a leading digital marketing training center that offers comprehensive content marketing training.